About the Author

D.L. Genaldo

International Negotiator · Author · Certified Life Mastery Consultant

"Thirty years protecting positions at international tables. Now I work with those ready to protect theirs — because the most important deal you will ever make is the one you make with yourself."

D.L. Genaldo — Negotiation Strategist and Author

30+ Years International Negotiator

US Defense Contracts Professional

Certified Life Mastery Consultant

Author of 5 Books

"Negotiation and personal transformation are not two different things. They are the same discipline applied to different arenas."

Some people find their calling in a single moment. Mine unfolded over thirty years — across boardrooms, borders, and industries — until I understood that negotiation and personal transformation are not two different things. They are the same discipline applied to different arenas.

My career began in Pricing and Contracts, working programs for the US Government and Space industry. It was precise, demanding work — and it lit something in me. When I was assigned to international contracts and negotiations in the aerospace industry, I found what I had been looking for without knowing I was looking for it. Every engagement required me to think beyond the familiar, to embrace cultures different from my own, to protect the interests of the organization I represented while genuinely understanding the people across the table.

I took a chapter away from aerospace to serve as Director of Sales in the hospitality industry, where I deepened my understanding of people, collaboration, and what it truly means to build something together. Then the pull of international work brought me back. For thirty years total, I worked as an international negotiator and US Defense contracts professional — navigating complexity, building agreements across cultural and organizational boundaries.

Somewhere in those thirty years, I noticed something. The professionals who struggled most — in negotiations, in their careers, in their lives — were not struggling because they lacked skill. They were struggling because they had underestimated themselves. I began mentoring colleagues who wanted to grow, and I discovered that helping someone change how they see their own worth was among the most meaningful work I had ever done.

That discovery led me to the Brave Thinking Institute, where I became a Certified Life Mastery Consultant. It confirmed what my career had already taught me: that we are each capable of far more than we allow ourselves to believe. That our purpose is not something we stumble into — it is something we build, decision by decision, negotiation by negotiation, day by day.

Empowering Others to Live Abundantly

With a Bachelor's degree in Commerce and Business Psychology and a Master's in Business Administration, Daisy blends sharp strategy with deep soul. Her gift lies in helping others bridge the gap between the life they're living and the life they long to lead.

Through decades of corporate leadership and one-on-one coaching, D.L. Genaldo has guided countless individuals in transforming self-doubt into self-trust, silence into voice, and burnout into aligned purpose. Her mission is to empower others to live abundantly across all four domains of life:

💙

Health

Vitality & Wellbeing

❤️

Love & Relationships

Connection & Purpose

Career

Aligned & Purposeful Work

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Time & Money Freedom

Abundance & Choice

"Know your value. Hold your position. And do not stop because it gets hard."

Today, through my books, coaching programs, and professional training, I bring both worlds together. Whether working with a corporate professional navigating an international table, an entrepreneur stepping into their worth, or someone doing the deeper work of owning their dream — the foundation is always the same.

Know your value. Hold your position. And do not stop because it gets hard.

You can achieve what you set out to achieve. You can go after your dream.

"Face the storm. Do it afraid. Stay the course."

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